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News < Back Compliance : Sarbanes Oxley : Technology : Identity Management Study: Usernames and Passwords Inhibit Business Customer impact results in inconvenience and insecurity as current authentication drives frustration and subsequent lost revenue and trust
The Ponemon Institute, an independent research center dedicated to privacy, data protection and information security policy, has released the findings of a new study, "Moving Beyond Passwords: Consumer Attitudes on Online Authentication" sponsored by Nok Nok Labs. The study takes a deep dive into consumer perceptions around how organizations are securing their access, and what they would consider to be the ideal steps and technologies used to ensure that their personal information is protected. "This study shows the challenge presented by our continued dependence on the troubled password," explained Phillip Dunkelberger, CEO, Nok Nok Labs. "Not only are breaches increasing because of password re-use across different web services, but this failure and insecurity is reducing consumer confidence when doing business online. It's time we evolved our thinking about how businesses authenticate their customers." The study includes results from more than 1,900 consumers between the ages of 18 and 65-years-old in the United States, United Kingdom and Germany. Key findings include:
"It comes as no surprise that we continue to see an increase in dissatisfaction from consumers when it comes to traditional authentication schemes involving usernames and passwords," said Dr. Larry Ponemon, chairman and founder of the Ponemon Institute. "The good news is that there is a new sense of willingness to try emerging technologies and more complex identity verification systems to fix this broken system." The Ponemon Institute is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organizations in a variety of industries. Nok Nok Labs, Inc., based in Palo Alto, CA, was founded to transform online authentication for modern computing. The company is backed by a team of security industry veterans from PGP, Netscape, PayPal & Phoenix, and have deep experience in building Internet scale security protocols and products. The company's ambition is to enable end-to-end trust across the web using authentication methods that are natural to end-users and provide strong proof of identity. |
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